College/Institution: CBE

Department/School/Center: School of Commerce

Program title: BA in Marketing Management

Program duration (in years): Three for regular and Four for extension

Study Language: English

Credits and the equivalent ECTS:     ECTS – 180 and Credit 110

Mode of delivery: Regular and Extension

Program Objective:

General Objectives – students of this program will get an exciting opportunity to combine business knowledge with professional expertise and develop the confidence to look forward to a career to understand, create, communicate, and deliver value and satisfaction to customers. The program is designed to provide students an in-depth understanding of how to achieve total customer satisfaction through the use of appropriate marketing skills. It is also aimed to develop flexibility, adaptability and independence to enable our graduates to cope in a rapidly changing economic, social and technological environment in an innovative way. Finally, the program aims at producing marketing professionals that can contribute a lot to the development of modern marketing practices in Ethiopia.

Specific Objectives – students will be able to:

• Be Familiar to the theories, concepts and models of marketing management.
• Apply the fundamental terms, concepts and theories of contemporary marketing activities in selected marketing situations.
• Comprehend behavior of customers that are relevant for marketing decision.
• Carry out marketing management functions in global environment where influences flow across international borders.
• Perform marketing research to generate market information that can facilitate effective marketing decisions.
• Make ethical decisions with respect to marketing activities.
• Manipulate marketing mix variables to achieve organizational objectives.
• Contribute their own share to the development of marketing practices.

Admission requirements – Admission to all regular degree programs is based on:

• 12th grade completion at least with minimum qualification to join higher education
• Having minimum diploma in related fields and with two years work experience as an advance standing and CoC certified.
• And others as per   the national admissions requirements set by the MoE.

Graduation requirement

• 180 ECTS (110 credits); a minimum CGPA & MGPA of 2.00, no Fx, F, NG, I grades in any course and compliance with other regulation of the University.

List of courses